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There are at least 33 technology choices available.
Most of the current communication channels can be substituted by
more cost effective and time efficient technologies and choices.
The impact can be up to 56% improvement. This is how:
1. TeleMasters thinks that an effective Strategy
should be entirely self-funding.
At TeleMasters we have spent 10 years mastering the science of Business
Communication and we would like to share our expertise with you
at no charge.
The result is that we may be able to bring cost efficiency gains
of up to 56% on your communication expenditure.
2. TeleMasters will evaluate, audit, strategize
and implement our findings entirely at risk.
We make our money only from finding and implementing improvements
through the use of more appropriate and more effective channels
of communication for your staff.
The three key components of our Strategy can be summarized as follows:

1.
Communication cost, time & destinations:
What targets? The use and efficiency of each type of technology
differs according to the targets of the communication.
In analysing the Communication Pyramid of a company, we distinguish
between 3 destinations:
1.1 Business Generation communication: sales calls, follow-up
calls, deal initiation calls
1.2 Business support communication: The destination
is debtors, creditors, vendors, suppliers, outside technical staff
1.3 Internal communications: Inside the corporate premises,
on its LAN or WAN, communication over data lines or over IP protocol.
What's best? In almost all cases, face to face communication
is the most qualitative desirable option. It is also by far the
most expensive option, given the time spent in the run-up
to and the run-down after the meeting, and this factor becomes a
multiple if any travelling is involved.
| An office workers' time at R12,000 per month
is more expensive per minute than a cellular call. In making
a cellular call, the cost to company is effectively doubled
for the duration of the call. |
The relationship between the Cost vs the Time
spent in communication to the 3 destinations:
In
Business Support communication the cost of must be targeted.
In Internal communication the efficiency in time spent should
be improved.
In each of these categories the usage size differs
by corporate position; Creditors personnel makes low Business Generation
communication, Salespeople makes fewer business support communication.
2. Establishment of a Business
Communication Strategy
2.1 AUDIT: An initial analysis that may lead to a self-funding audit.
We would start the process with an exploratory
desktop analysis - we would ask a number of questions, visit the
installation and then determine whether an communication audit is
feasible.
What is an audit? The comprehensive communication
audit focuses on finding 3 things:
- Discrepancies in the billing from your service providers. We
analyse, compare and justify every expense, charge and call made
to weed out billing and usage discrepancies. This process may
take a couple of days. We would then effectively negotiate the
return of any overcharges to you.
- The overspec of installed services. We would evaluate the usage
pattern and limitations and where appropriate, recommend rightsizing
of surplus services; we would share in saving made in this way.
- The unauthorized use of communication channels. We would evaluate
all usage against its authorization and eliminate waste and possible
fraudulent activities
A schematic flowchart of a typical audit:

What Duration? A typical
audit takes 2 weeks before the first results are shown, its duration
depends on what is uncovered and how speedily recommended actions
can be implemented.
What Cost? TeleMasters would negotiate a share in the retrieved
monies and saved costs.
2.2 STRATEGY: A decisive
needs analysis that evaluates the communication options for each
position.
What usage? We would evaluate the correct and appropriate
use of every technology against the need for every type of position
at the organization. Typically the level of usage for every technology
is measured against more useful alternatives.
A diagram of the available alternative technologies:

What needs? Typically
we would evaluate the needs of each type of position versus our
experience on efficiency.
| Some of our guidelines are that communication
proof is important in supplier/vendor communication (email/sms
is preferred over telephony), highest clarity telephony is important
in sales generation, optimal time during the day for telephony
and email communication differ etc. |
What outcome?
Our strategy objective is to deliver
cost effective AND time efficient solutions.
3.3 IMPLEMENATION: A self-funding
selection of appropriate technology and carriers to fit the budgets.
Whose job? In the rush towards convergence of data and telephony,
the traditional on-site telecommunications expert's mantle is often
shared by finance, procurement and IT.
Who knows? Often the real impact of moving too fast or too
slow in unifying the use of audio and data communications is overlooked
or simply not known. That is where our expertise can help.
Who selects? The selection of the network or channel for
each of the appropriate technologies can be daunting:

TeleMasters will recommend
and select the appropriate technology and carriers and implement
the same at the various customer sites.
What results? The first result of a effective and
efficient Communication Strategy should be a significant increase
in the cost effectiveness of communication, we have achieved
overall savings in excess of 56% of the total communication cost.
The second result should be a dramatic increase in the
efficiency of authorised communication at all levels. This result
is qualitative. Together with the measurable results of efficiency,
TeleMasters will have added a significantly to the overall Organizational
efficiency and effectiveness by implementing a focused and optimised
Business Communication Strategy.
| Communication is now justified
for every position in the enterprise and costs are managed after
the implementation. |
The entire Strategy
is self-funding and risk-free to the Organisation.
The process of efficiency gains and cost reductions can be
visually summarised as follows:
| Contact
Us |
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Physical Address
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| Tel: |
086 111 2001 |
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Masters House
Equity Estate
Charles de Gaulle Crescent
Highveld Park
Centurion 0169 |
| eFax: |
086 615 6316
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| Paper Fax: |
086 111 2002 |
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| Email: |
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TeleMasters was established in 1996 and its Directors are Stephen
van der Merwe, Non-Executive Chairman, Mario Pretorius who serves
as CEO, Natie Bekker as CTO and Nolene Owen as CFO. Brandon Topham, Jaco Voigt and Vernon Beck serve as Independent Non-executive Directors.
The Directors have accumulated over 60 years of telecommunication
management experience.
TeleMasters is the premier developer of
Business Communication Strategies for electronic communications
in SA. Such strategies cover Internal communications, Business
Support communications and Business Generation communications.
A typical strategy encompasses 33 technologies.
TeleMasters has developed from serving the GSM Least-cost
Routing market to improving the efficiency of a client's communication
and data services via auditing and network selection solutions.
This progression comes from its innovative and market leading
actions.
Its Dealer channel, 212 strong, is served
through 13 Sales and Business Development Managers in Gauteng,
the Western Cape and Kwazulu-Natal. Contracts with clients
are concluded directly with TeleMasters, who takes full responsibility
for each client site.
TeleMasters listed on the JSE Alt-x bourse
on 12 March 2007 under the code TLM, Telemastr
TeleMasters is housed in its own office
building, Masters House, in Equity Estate, Charles de Gaulle
Crescent, Centurion. Please feel free to visit us and we look
forward to hearing from you.
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