Communicating with business prospects,
business support stakeholders and internal staff has never been easier.
In short: What is the most effective
way and means of communicating? Does new technology have an effect on the
choices of Business Communications?
There are at least 33 technology choices available. Most
of the current communication channels can be substituted by more cost effective
and time efficient technologies and choices. The impact can be up to 56% improvement.
This is how:
1. TeleMasters thinks that an effective
Strategy should be entirely self-funding. At TeleMasters we have spent
10 years mastering the science of Business Communication and we would like to
share our expertise with you at no charge.
The result is that we may
be able to bring cost efficiency gains of up to 56% on your communication expenditure.
2. TeleMasters will evaluate, audit, strategize and
implement our findings entirely at risk. We make our money only
from finding and implementing improvements through the use of more appropriate
and more effective channels of communication for your staff. The three key
components of our Strategy can be summarized as follows:
1.
Communication cost, time & destinations:
What targets?
The use and efficiency of each type of technology differs according to the targets
of the communication.
In analysing the Communication Pyramid of a company,
we distinguish between 3 destinations:
1.2Business
support communication: The destination is debtors, creditors, vendors, suppliers,
outside technical staff
1.3 Internal communications: Inside the
corporate premises, on its LAN or WAN, communication over data lines or over IP
protocol.
What's best? In almost all cases, face to face communication
is the most qualitative desirable option. It is also by far the most expensive
option, given the time spent in the run-up to and the run-down after the meeting,
and this factor becomes a multiple if any travelling is involved.
An office workers' time at R12,000 per month is more
expensive per minute than a cellular call. In making a cellular call, the cost
to company is effectively doubled for the duration of the call.
The
relationship between the Cost vs the Time spent in communication to the 3 destinations:
In Business
Support communication the cost of must be targeted. In Internal communication
the efficiency in time spent should be improved.
In
each of these categories the usage size differs by corporate position; Creditors
personnel makes low Business Generation communication, Salespeople makes fewer
business support communication.
2. Establishment of a Business
Communication Strategy
2.1 AUDIT: An initial analysis that may lead to
a self-funding audit.
We would start the process with
an exploratory desktop analysis - we would ask a number of questions, visit the
installation and then determine whether an communication audit is feasible.
What
is an audit? The comprehensive communication audit focuses on finding 3 things:
Discrepancies in the billing from your service providers. We analyse, compare
and justify every expense, charge and call made to weed out billing and usage
discrepancies. This process may take a couple of days. We would then effectively
negotiate the return of any overcharges to you.
The overspec of installed
services. We would evaluate the usage pattern and limitations and where appropriate,
recommend rightsizing of surplus services; we would share in saving made in this
way.
The unauthorized use of communication channels. We would evaluate
all usage against its authorization and eliminate waste and possible fraudulent
activities A schematic flowchart of a typical audit:
Click to enlarge
What
Duration? A typical audit takes 2 weeks before the first results are shown,
its duration depends on what is uncovered and how speedily recommended actions
can be implemented.
What Cost? TeleMasters would negotiate a share
in the retrieved monies and saved costs.
2.2
STRATEGY: A decisive needs analysis that evaluates the communication options for
each position.
What usage? We would evaluate the correct and
appropriate use of every technology against the need for every type of position
at the organization. Typically the level of usage for every technology is measured
against more useful alternatives.
A diagram of the available alternative
technologies:
What
needs? Typically we would evaluate the needs of each type of position versus
our experience on efficiency.
Some of our guidelines are that communication proof
is important in supplier/vendor communication (email/sms is preferred over telephony),
highest clarity telephony is important in sales generation, optimal time during
the day for telephony and email communication differ etc.
What
outcome?Our
strategy objective is to deliver cost effective AND time efficient solutions.
3.3 IMPLEMENATION: A self-funding
selection of appropriate technology and carriers to fit the budgets.
Whose job? In the rush towards convergence of data and telephony, the traditional
on-site telecommunications expert's mantle is often shared by finance, procurement
and IT.
Who knows? Often the real impact of moving too fast or
too slow in unifying the use of audio and data communications is overlooked or
simply not known. That is where our expertise can help.
Who selects?
The selection of the network or channel for each of the appropriate technologies
can be daunting:
TeleMasters
will recommend and select the appropriate technology and carriers and implement
the same at the various customer sites. What results? The first result of a effective and efficient Communication
Strategy should be a significant increase in the cost effectiveness of
communication, we have achieved overall savings in excess of 56% of the total
communication cost.
The second result should be a dramatic
increase in the efficiency of authorised communication at all levels. This
result is qualitative. Together with the measurable results of efficiency, TeleMasters
will have added a significantly to the overall Organizational efficiency and effectiveness
by implementing a focused and optimised Business Communication Strategy.
Communication is now justified for every
position in the enterprise and costs are managed after the implementation.
The entire Strategy is self-funding
and risk-free to the Organisation.
The process of efficiency gains
and cost reductions can be visually summarised as follows:
Masters
House Equity Estate Charles de Gaulle Crescent Highveld Park Centurion
0169
eFax:
086
615 6316
Paper
Fax:
086 111 2002
Email:
Management
Corporate
Overview
TeleMasters was established in 1996 and its Directors
are Stephen van der Merwe, Non-Executive Chairman, Mario Pretorius who serves
as CEO, Natie Bekker as CTO and Nolene Owen as CFO. Brandon Topham, Jaco Voigt
and Vernon Beck serve as Independent Non-executive Directors. The Directors have
accumulated over 60 years of telecommunication management experience.
TeleMasters
is the premier developer of Business Communication Strategies for electronic communications
in SA. Such strategies cover Internal communications, Business Support communications
and Business Generation communications. A typical strategy encompasses 33 technologies.
TeleMasters has developed from serving the GSM Least-cost Routing market
to improving the efficiency of a client's communication and data services via
auditing and network selection solutions. This progression comes from its innovative
and market leading actions.
Its Dealer channel, 319 strong,
is served through 9 Sales and Business Development Managers in Gauteng, the Western
Cape and Kwazulu-Natal. Contracts with clients are concluded directly with TeleMasters,
who takes full responsibility for each client site.
TeleMasters
listed on the JSE Alt-x bourse on 12 March 2007 under the code TLM, Telemastr
TeleMasters
is housed in its own office building, Masters House, in Equity Estate, Charles
de Gaulle Crescent, Centurion. Please feel free to visit us and we look forward
to hearing from you.
TeleMasters AGM Starts 1st April 2010 09:30
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